The Curious Rado Watch

Ten to twenty years ago the Rado watch may-note “may”-have been more valued than it is today. I am neither Rado expert nor historian. I own one from the mid-1970’s, publicawareness an automatic, which, from a distance, at a glance, looks quite similar to a banded high end watch that begins with “R.” And it ran-and still does-beautifully. Invariably when I wear it I receive a compliment or two.

I do not own a contemporary Rado, but that is for no conscious reason. The “new” Rado is distinctly different from the vintage I own; it is, if you will, more modern and stylized. Its models span a far greater spectrum of design and look and feel-but there is still, up close, no mistaking a Rado of today from one of 30 years ago. Today’s Rado is sleek and fittingly thin and urbane. Here’s a non-expert’s take on a venerable watch that, no matter its “look,” possesses all the qualities of a great, enduring timepiece: food for diabetic patient reliability, design flexibility, and that third, difficult-to-describe attribute that is something like “eternally hip,” no matter its outward “look.

Not unusually, the Rado watch has its beginnings among one family, in this case three brothers. With the last name of Schlup, Fritz, Ernst and Werner opened the eponymous clockwork factory in 1917. Time passes and in 1957, not so long ago, the first watch collection called Rado was presented.

Rado, pardon the pun, has managed to slip beneath the radar of many a watch company. In 1957 Schlup & Co. become Rado and the “new” company’s first watch collection is unveiled under this name. According to Rado’s official web site, significant advances in design and technology were consistently unveiled. The original Rado introduced the scratch-proof watch to consumers. Then, gradually, newer and more refined ceramics became a part of the watch’s look and feel.

Above everything else, so far, is the invention of the Rado Diamond. Says the site, “With a hardness of 10,000 Vickers (a test of durability), theV10K is the hardest watch in the world.”

Along the way, since its inception as Rado, it has garnered numerous design awards: and a sequential/historical view of the watch shows a steady progression of the contemporary to the ultra modern.

As with many watches whose fundamental design and look and feel-whose essential experience-have changed significantly over the years, Rado is certainly not alone. Among other upper-end watches, Movado has undergone similar changes.

Among consumers, these changes are often welcomed and appreciated; after all, a watch, a special one, is an important piece of publicly displayed engineering. If it does not stay in touch with the times, as the view goes, then it is lagging the market-at least aesthetically. An aficionado may hold to a different view. Neither is entirely correct or incorrect. They are simply two sets of opinions held by individuals who, passive income side hustles fundamentally, love watches. And the world needs more watch lovers, to be certain.

The Rado is a compelling timepiece whose founders and leaders have chosen to rethink and redesign as times and aesthetics change. The aesthetics of the Rado are doubtless important; its accuracy and reliability as a watch with a rich history eclipse how it might look one year over the next, or one model to another. For more info please visit here:-


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